Cash Can

Problem: People don’t recycle in public arenas because it is not worth the inconvenience.

Insight: People take action when met with instant gratification.

Core Idea: Make recycling convenient and rewarding through increased locations and instant monetization.

AD: Maia Baptista

Awards: 2020 Clio Awards Shortlist - Student Innovation | 2021 Graphis Annual New Talent Gold Award - Video/Advertising Interactive | 2021 New York Festivals Shortlist Award - Student Medium: Positive World Impact | 2021 AEJMC Design Competition, Student Division - Best in Experiential | 2021 Communications Arts Advertising Shortlist

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