Purell - Germs Live Here
Problem: People don’t sanitize because they aren’t aware of the germs around them.
Insight: People do not like the idea of germs.
Core Idea: Remind people that germs are everywhere by placing branded stickers in public places.
Awards: Creativity International Bronze Award
OOH
Yuck. Right?
Purell App - Germs Live Here
Core Idea: Turn sanitization into a game. GPS technology will notify users of “germ zones” based on how populated each area is and award them Purell Points they can cash in as discounts on Purell Products.
Digital
Purell -The Germisons
Core Idea: Show the presence of germs by personifying their existence.
Radio :30
You might as well meet the Germisons. They’ve certainly already met you.
Germs Live Here - Purell
SCENE: Subway station bench
(indistinguishable chatter in background)
SON (child voice): Hey Dad, can I go hang with the Germisons?
DAD: No, Germy, there are too many stranger germs around here. I don’t want you to get lost!
GERMY: Dad, please, they live right on the edge of this bench.
GERMISONS: (female voice simultaneously from a distance): HEY Snott!
SNOTT: Ok, just be careful.
GERMY: Thanks, Dad!
Thump, thump, whooshing sound. (Human comes to sit down)
SNOTT (yelling): GERMY, it’s a HUMAN!
GERMY: DAD!
Final thump, bench creeking.
VO Male: Germs live here. Purell.