Amtrak - Amtrak Back
Insight: People book vacations because they want to spend quality time with familiar people in unfamiliar places.
Core Idea: Highlight how Amtrak’s structural layout and duration of trips work to extend the vacation that you book. We get the rush towards your destination, but home will always be there. Amtrak back.
Concept collaboration: Sam Hamerski
Amtrak Back | Print
“FAmtrak”
Amtrak Back | Digital
Core Idea: Partner with an airline to offer a discounted one-way plane ticket if you Amtrak back.
Amtrak Back | OOH
