OraQuick HIV Self-test

Problem: There is an inherent stigma around HIV testing, especially among high-risk groups and low-income populations.

Insight: People are more likely to engage in serious topics and conversations once we lighten the mood.

Core Idea: Reduce the stigma and increase the awareness of HIV self-testing by creating an engaging, light-hearted social media activation.

Project Lead: Michelle Gaynor

AD: Jason Ziemba

AD: Gwenn Lundy

Strategy: Nick Swartz

Copy: Kate Wilder

Concept collaboration: Amena Naik, Kate Wilder, Jason Ziemba, Michelle Gaynor, Nick Swartz, Gwenn Lundy, Joe Cutuli

Awards: 2022 Gold Communicator Award / 2022 Silver Davey Award

Klunk and Millan Advertising

Digital / Social