LehighValleyNews.com — Get More Local

Problem: The popular news stations in Lehigh Valley are not hyperfocused enough; their coverage is too broad.

Insight: People want to read about hyperlocal events reported by their peers, neighbors, and friends.

Core Idea: Make it known that LehighValleyNews.com is an online resource specifically focused on relevant, local news.

Awards: National Educational Telecommunications Association (NETA) Award - Overall Excellence in Marketing/Communications 2023

Klunk & Millan Advertising

Print / OOH

Digital

Core Idea: Drive engagement by offering debate topics that only locals would be familiar with.

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