LehighValleyNews.com — Get More Local
Problem: The popular news stations in Lehigh Valley are not hyperfocused enough; their coverage is too broad.
Insight: People want to read about hyperlocal events reported by their peers, neighbors, and friends.
Core Idea: Make it known that LehighValleyNews.com is an online resource specifically focused on relevant, local news.
Awards: National Educational Telecommunications Association (NETA) Award - Overall Excellence in Marketing/Communications 2023
Klunk & Millan Advertising
Print / OOH
Digital
Core Idea: Drive engagement by offering debate topics that only locals would be familiar with.